Woman wearing a hoodie exiting a truck


Unwavering, Resolute, Steadfast

We are a conscientious American enterprise hellbent on bringing as much of the apparel manufacturing process back to domestic businesses and American families as possible. We go to great lengths to offer you products that are American made, American built, and/or American sourced.
Chris assembling keychains

Every Detail Is Intentional

From the fabric blend in our shirts to our buttonless range hats and everything in between, every detail is designed with intention and purpose. It’s easy to buy some Chinese-made products to resell at astronomical markups, but what would we gain by forfeiting our soul?

Placing Principle Over Profit

We believe in doing our part in supporting American manufacturing as much as possible, even if it means it costs us more.
Chris in the warehouse